dooh.direct is a cloud-based SaaS tool for small agencies and media owners to visualise and trade Out Of Home inventory and audiences. It enables manual and programmatic 'buy forward' and 'buy now' trading of traditional and digital Out Of Home media.
Dooh Direct is powered by SPACE inventory data and device based footfall and audience brand affinity data. If your organisation has a ROUTE subscription, this data can also be accessed and visualised in Purl.
Contact usPurl facilitates the exploration of OOH inventory and audiences by creatively building ‘Plots’ of inventory, maps, tables and audience data/visualisations that enables discovery of the right frames that reach the right audiences at the right times to satisfy an OOH media brief.
A ‘Plan’ is a workspace that allows the user to select certain inventory from their ‘Plot’ sandbox and assemble a targeted campaign plan based on live OOH pricing and availability directly from Media Owner inventory systems.
dooh.direct supports API deal based availability checking and ordering with media owners, as direct connections with major Out of Home SSPs. All orders are then be matched against posting and playout logs provided by our media owner and SSP partners.
The complete planning, buying, content delivery and reporting solution for Out Of Home (OOH) media.
Agencies and Media Owners that currently partner with our platforms include:
If you would like to book a demo of Purl then please send us a request using the form below.