Purl's applications streamline the whole out-of-home advertising process for agencies and media owners, making it easier to plan and execute impactful campaigns with greater efficiency and transparency.
Purl’s adoption of direct ‘buy forward’ and 'buy now' programmatic trading removes cost and complexity in the media supply chain.
Contact usSpeak to a member of our dedicated team about Purl
Contact usPurl Applications Limited provides software platforms to the out-of-home (OOH) market that helps both buyers and sellers share and understand their inventory, audiences and guaranteed deals.
Learn more about this product
Find out more
dooh.direct facilitates the exploration of OOH inventory and audiences by creatively building ‘Plots’ of inventory, maps, tables and audience data/ visualisations that enables discovery of the right frames to reach the right audiences at the right times to satisfy an OOH media brief.
dooh.direct is supplied with a basic trading facility for API deal-based availability checking and ordering with media owners supporting OpenDirect guaranteed programmatic trading . All orders can then be matched against posting and playout logs provided by our media owner partners.
A ‘Plan’ is a workspace that allows the user to select certain inventory from their ‘Plot’ exploration and assemble a targeted campaign plan based on nationwide media owner inventory and live availability. This plan can be shared as an interactive proposal to any third party for trading or information purposes.
Learn more about this product
Find out more
Purl facilitates the exploration of OOH inventory and audiences by creatively building ‘Plots’ of inventory, maps, tables and audience data/visualisations that enables discovery of the right frames that reach the right audiences at the right times to satisfy an OOH media brief.
A ‘Plan’ is a workspace that allows the user to select certain inventory from their ‘Plot’ sandbox and assemble a targeted campaign plan based on live OOH pricing and availability directly from media owner inventory systems.
The direct delivery of media owner ‘proof-of-play logs’ directly into Purl enables the complete audit of the campaign requirements, bookings, and ads served being achieved, all in a single system. The fulfilment of a campaign is then enriched with audience data, visualised, monitored, and reported in a single dashboard that can be shared with client, trading and operational partners.
Once a ‘Plan’ is finalised, ‘Orders’ are generated for each of the targeted media owners. Thanks to a direct API connection with the media owner trading systems, the required OOH inventory can be checked for availability, optioned, and/or booked instantly for guaranteed delivery.
A user can load creative into this workspace to be approved by media owners that is then linked to draft/optioned/booked Purl campaigns for immediate and dynamic allocation to media owner CMS systems and inventory.
Agencies that currently use the platform include:
If you would like to book a demo of Purl then please send us a request using the form below.