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Working for media owners to deliver cutting edge features and functions.

For media owners: we deliver intelligence that enables buyers to understand inventory options by providing clear and easy-to-access OOH opportunities.

Media owners

Purl's applications make both classic and digital OOH inventory available to trade via offline and programmatic trading channels (OpenDirect and OpenRTB).

Our products

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OOH Media Owner Challenges
  • Too much operational work.
  • Diverse portfolios, with a variety of access points.
  • Significant investment is required to keep up, in a tight margin environment.
  • Least influence despite having the most at stake.
  • No single point of market entry for buyers.
OOH Media Owner Goals
  • Avoid commoditisation.
  • Secure larger budgets.
  • Add value to marketing activities.
How Purl Applications Solve This
  • Empowers media owners to sell what they want.
  • Transfers power back to media owners.
  • Ensures clarity, buyer understanding, and a guaranteed PO.
Why It Matters
  • Media owners are running lean.
  • Purl aligns with their desire for control, influence, and better margins.
  • Gives agencies a partner rather than another vendor.

Our clients

Agencies and Media Owners that currently partner with our platforms include:

Agencies
Media Owners
Data partners
Integration Partners
Supply Side Platforms
Trade Bodies
Speak to a member of our dedicated team about Purl
Contact us
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